
While Australia seems to be ahead of Hong Kong and Singapore in online recruitment race, a recent survey has revealed that it can still considerably improve its online recruitment and thereby its efficiency (http://money.cnn.com/news/newsfeeds/articles/prnewswire/AQM19924092007-1.htm).Australian companies need to make better use of web 2.0 features to remain competitive in attracting talent. Top companies not only need to use systems that streamline their recruitment processes behind the career sites, they also need to look at more effective careers sites to attract and engage talent. Web-savvy candidates have high expectations of corporate websites, and want sites to be easy to navigate and personalised to their job hunting needs.
It is believed that intense competition in the current skills shortage is forcing top Asia Pacific companies, particularly Australian companies, to raise the bar when it comes to attracting and recruiting talent. Today’s recruitment market is global, and organisations need to capitalise on best practices in web recruiting to be able to compete effectively for talent. Companies’ careers sites should include features that improve candidate experience, as well as aid efficiency in the recruitment process. Faster response and a better candidate experience help to attract and engage talent, ensuring organisations capture quality candidates before their competitors.

